Our website allows you to not only find a suitable property, but to see who you’re dealing

Word of mouth on the real estate market – the best advertising, it says any professional marketer. But is it reliable? Anyone associated with the real estate market, sometimes faced with questions of relatives and acquaintances in a realtor agency contact? Are there any information about the construction of such a house?

Usually the answers to these questions is a real professional can find. But the analytical center “Indicators of the real estate market,” asked myself the other issues. Two of them major.

“Damn questions”

First – who can guarantee that the responses of relatives and friends of the real estate market will be objective? Someone considers it its duty to keep the loyalty of the company or its partners, the other (offended his superiors), on the contrary, said: “Everywhere, not only to us.” And the third – “I myself will do everything in private, cheaper and more reliable.” All this is as opportunistic as direct advertising. But applying for a council person at risk with money, always rather big, often engaged in debt, often – the last. He needs to understand with whom you can deal with, and from whom should stay away.

The second question – how competent the source itself (relative, friend)? Is the full, he owns the information? If this is the agent of rent in a large realty company, whether he be an expert on the market of new? A strong professional analytical department of even a large company – if he can answer the question about what the company will commission a little less, but it can be relied on? No, he has been watching the statistics and trends of the market. And who, hand on heart, from the ranks of agents operating in the market 2-3 years, able to truly compare the performance of the firm and its competitors?

When a person decides to buy an apartment or country house, in modern conditions the first thing he does – starts to search the Web. Of course first of all he is interested in certain objects, but the second of its traditional step – consulting with friends and family. Because now he is interested in not only the object itself, but as the reputation of the seller, builder, all that he is trying to find out in the field of “insider” information. At this stage, and conflict may arise when comparing the responses to the first and second “cursed” questions.

IRN.RU launched a new project: “Property Search RealSearch.Ru». Analytical center “Indicators of the real estate market” is often fine, saying that your calculations and conclusions are interesting, but at what mass of information they are based? Where the objects themselves?

Now the site is opened to the public of its own database. Its principal difference from similar – it is collected and verified manually. All items sold, details of which somehow appeared in the public domain, experts IRN.RU «prozvanivatsya” clarify details, address, date (if not sold).

The value of such work of any professional marketer, able to appreciate. But the main value of the project to another. The fact that the answers to the two specified at the beginning of “the damned question” Anyone can find himself. And their own conclusion about how the company, the seller or developer should be dealt with.

How is it done

You can now watch a short presentation on how the project is designed RealSearch.Ru (the name is an acronym for Real Estate Search – Search for real estate), dedicated to the most important online service – the search. Search for information on real estate. And then go back to the article, if it will be interesting. Or read up to the end and then view the presentation.

“We decided our database to pull out from under the cloth, and finally run the search engine in real estate”, – said the head of the analytical center “Indicators of the real estate market,” Oleg Repchenko at a recent conference held in the exhibition “Real Estate” at the Central House of Artists on the Crimean Val.

The advantage of this project, he said, unlike many others in that database is going not from advertisers. “We do not wait until we turn, will promote, and only if the objects fall into the base – said Repchenko. – We have a fundamentally different way – collecting information on their own initiative, which allows to reach almost 100 per cent of the market. ” The site shows all the major segments of the market, which fell into an open database:

“New Moscow

“New Elite

“Housing estates

“Townhouses

“Country LC

“Land

This work deals with a special department in 2003, it constantly updates and verifies information. Previously, such data are provided only as part of consulting services and comprehensive market research, sold and continue to sell to customers. Now most of the data array decided to publish in open access. “The findings, conclusions and recommendations of our analysts remain the prerogative of the customer and the actual database is now in the public domain” – explained Repchenko.

The main thing – supporting information

But most importantly – service RealSearch.Ru allows not only to find a particular housing estate or apartment in the new building. It allows you to find out: who the developer of the object, the object who is selling. Who owns and controls these companies. See “card”-help on a specific company, it is of itself, as long there is what people stand behind it. You can see the “background information” – that published in the press about this company or this project. You can read what the people themselves, realizing the project, talk about it.

The main task – to enable the consumer in the shortest time to get the most complete picture of the object of interest and to generate at least the initial impression of the answer to the main question: whether to trust a builder or realtor money. Or, there arises upon reading a lot of confusing things with which to understand and deal with them closely.

The main difference from the usual Internet search engines – if they dial a phrase such as “cottage communities on Novorizhskoye highway” that would be found two million responses, which is physically impossible to read in full, not to mention the fact that at least three-quarters will be duplicated.

A RealSearch.Ru will search and give only the information that over the past eight years were selected manually. There is a specific object 472 (some will have several vendors, but they will not duplicate the same object), not one of them will be spam or advertising “jeans.” In their study will require approximately an hour. (However, the longer it takes to read over 1000 articles mentioning Riga highway, but there can be guided by title).

Specialists site for all new users are asked to send RealSearch.Ru comments, error messages, which are inevitable. In the words of Oleg Repchenko, “while running version 1.0.” Of course, it will be improved in future data collection and updating of databases will be automated. As a reference for the search project RealSearch.Ru internal database used by the leading information and analytical agency “Indicators of housing market”, as well as a specialized magazine for real estate “Metrinfo.” The total amount of these databases is 100 000 material accumulated since 2002 in the foreseeable future is expected to join the project several sources of information.

Buying property – a serious step. So do not neglect any crumbs of information that will help make you a really good deal. Specialists website, www.metrinfo.ru, www.realsearch.ru sincerely hope that the new service will benefit everyone – both consumers and professionals of the market.